From Manila to Rodeo Drive: How Rachel Bravo Built a Beauty Empire with Heart

Apr 20

2 min read

Rachelle Bravo in a bright blue suit attending a Beverly Hills event, showcasing her leadership and elegance.

In the heart of Beverly Hills’ prestigious Rodeo Drive, a fresh and vibrant addition is turning heads—not just for its luxury beauty services but for the inspiring story behind it. New Lounge, a boutique specializing in nails and eyelash extensions, stands out as the only Filipino-owned business in this iconic luxury district. At the helm is Rachelle Bravo, a dynamic Filipina entrepreneur who has built a beauty brand rooted in excellence, authenticity, and cultural pride.

Rachelle's journey began in the southern part of Metro Manila, where she started New Lounge in a small space with a clear vision—to deliver world-class beauty services grounded in meticulous care, cleanliness, and hospitality. Over the course of seven years, that vision blossomed into a beauty empire with 19 branches across the Philippines, establishing the brand as a trusted name in nail and lash artistry.

In 2024, New Lounge expanded internationally, opening its doors in the Rodeo Collection of Beverly Hills—a bold move that signaled the arrival of Filipina-led businesses in one of the world’s most exclusive retail corridors. The boutique quickly gained attention from fashion insiders, influencers, and celebrities for its exceptional services and personalized client experiences.

This week, New Lounge received further recognition when it was invited to the prestigious LA Woman event hosted by Los Angeles Magazine. The annual celebration honors influential and inspiring women who are shaping the cultural, business, and philanthropic landscape of Los Angeles. The event featured a powerhouse lineup of women leaders from various industries, including global icon Paris Hilton. New Lounge’s participation at this gathering marked a significant moment for Filipino representation in elite spaces traditionally dominated by established Western luxury brands.

Rachelle Bravo with Paris Hilton and other influential guests at a Beverly Hills event, celebrating women leaders and cultural impact.

Beyond business success, Rachelle’s leadership reflects the resilience, innovation, and generosity that define many modern Filipina entrepreneurs. Despite the challenges of being an immigrant and a woman in a competitive industry, she has consistently elevated her brand while staying grounded in her roots.

Rachelle remains committed to giving back to the Philippines, supporting charitable causes focused on underserved children, indigenous communities, education, and healthcare. Her story is a celebration of what is possible when ambition meets heart—and when culture is embraced, not set aside, in the pursuit of excellence.

Rachelle Bravo wearing a blue suit, holding the LA Woman magazine, with the LA Woman event background.

Today, New Lounge stands not only as a symbol of luxury and sophistication, but also as a beacon of empowerment, diversity, and cultural pride. From Manila to Beverly Hills, Rachelle Bravo continues to inspire the next generation of Filipina leaders—proving that with dedication, courage, and compassion, boundaries can be redefined, and dreams can become global legacies.